| What it is | Placements on real editorial sites with verifiable traffic and topical relevance | Earned brand mentions on editorial sources, by answering live journalist requests for you | Implementation from the foundation phase, when it is bigger than your team can absorb |
| Format | Full guest articles. No link inserts. | Natural mentions only. No paid placement. | In-house developers. Not a subcontractor. |
| How it starts | On request. A backlink audit ships the moment it activates. | Per campaign. No minimum number of campaigns. | Scope approved by you before anything begins |
| How long it runs | Planned around the pages already in production | One campaign is one month | As needed, alongside the retainer |
| What is guaranteed | Twelve months live, free replacement if a placement drops | Links are not guaranteed. Mentions land on the brand name, which is what LLMs anchor on. | The same people who wrote the fix list are the ones who ship it |
| What ships | Published articles, and the prospects list for your review first | A report of every secured mention and its source | New pages, publishing, on-brand assets, funnels |