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Notes from the search trenches.

What we are seeing in search and AI answers, written up while it is still useful.

Featured article / AI Search / 7 min read

Optimizing for LLMs: What Actually Matters and What's Just Hype

Discover what really impacts visibility in LLM-generated answers, based on hands-on testing, real examples, and zero hype or guesswork

Explore the resources

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