WordPress SEO
Unlock Your WordPress Site’s Full SEO Potential
You’ve built your WordPress site, now it’s time to turn it into an organic growth engine. We optimize your site for higher rankings, faster loading, and more qualified traffic.
WordPress Powers The Web - But SEO Makes The Difference
WordPress powers over 43% of the web, and its dominance continues to grow as a leading CMS.
But just because you launched a website on WordPress, that doesn’t guarantee its visibility. Without proper SEO, search engines may struggle to index and rank your most valuable pages effectively.
At Get Stuff Digital, we specialize in optimizing WordPress sites so they can rank higher, load faster, and convert better, even without relying on paid ads. If you use WordPress to run a blog, an online store, or even a business website, we can help you stand out in both your niche, and search results.
The WordPress SEO Issues That Might Be Costing You Traffic & Visibility
While it’s true that WordPress is one of the most powerful platforms for building websites, the design of your website alone doesn’t mean much to search engines when it comes to ranking. If they can’t properly crawl, index, and interpret your pages, your site may not appear in search results of your target audience.
Here’s what usually leads to these missed opportunities:
Slow Load Times from Bloated Plugins & Themes – WordPress sites often rely on multiple plugins and heavy themes that, if not optimized, can slow down performance.
Unoptimized URL & Permalink Structures – Default WordPress URLs aren’t always SEO-friendly as they can create lengthy, unreadable URLs that make ranking harder and navigation confusing.
Indexing & Sitemap Issues – Without a properly configured XML sitemap and robots.txt file, search engines may struggle to understand which pages should be indexed, causing ranking inconsistencies.
Duplicate Content Risks – Mismanaged categories, tags, and pagination can create duplicate content, forcing search engines to decide which version to rank—potentially weakening SEO performance.
Excessive Redirects & Broken Links – Excessive or mismanaged redirects can impact crawl efficiency and user experience, making it harder for search engines to properly index your content.
Security & HTTPS Problems – A lack of proper SSL implementation and security vulnerabilities can lower site trust, causing ranking drops in search engines that put priority on secure browsing.
WordPress Updates & SEO Risks – Failing to update WordPress core, plugins, or themes can cause compatibility issues that break site functionality and impact SEO performance.
As you can see, every single one of these can directly affect your site’s visibility, rankings, and most importantly—conversions. The good news is? They’re all fixable, and we know how to do it!
How We Optimize WordPress SEO for Long-Term Growth
We know that SEO isn’t just about quick fixes, so we take a measured approach that builds a strong foundation for long-term growth.
Here’s how we do it:
Technical SEO Fixes: Making Sure Search Engines Understand Your Site
We focus on eliminating technical issues that could be holding you back.
Sitemap & Indexing Optimization – We refine XML sitemaps and robots.txt settings to make sure that search engines can crawl and index the right pages.
SEO-Friendly URL Structures – We configure WordPress permalinks for clean, keyword-rich URLs that improve rankings and usability.
Duplicate Content Prevention – We implement canonical tags, optimize category structures, and fix pagination issues to eliminate duplicate content.
Redirect Management – We audit and streamline redirects to improve SEO performance and maintain a smooth user experience.
On-Page Optimization: Strengthening Your Content for Search Visibility
We fine-tune every aspect of your on-page SEO.
Keyword Strategy & Implementation – We optimize your content with targeted, high-intent keywords to attract the right audience to your website.
SEO-Optimized Titles & Meta Descriptions – We craft compelling metadata to improve click-through rates and rankings.
Content Structuring for Readability – We enhance page formatting, heading usage, and internal linking to improve user experience and SEO.
Image Optimization – We add alt text, compress images, and enable lazy loading for better performance.
Site Structure & Navigation: Organizing for Users & Search Engines
Search engines - and users - need a well-structured website to navigate effectively.
Logical Site Hierarchy – We organize menus, categories, and tags in a way that makes navigation intuitive for both users and search engines.
Internal Linking Strategy – We improve internal linking to boost page authority and distribute ranking power effectively.
Blog & FAQ Optimization – We structure content for search intent, improving rankings for informational and transactional queries.
Speed & Performance Optimization: Faster Sites Rank Higher
Site speed is a direct ranking factor and a slow-loading site costs you both traffic and revenue.
Plugin & Code Optimization – We remove unnecessary plugins and minify code to improve load times.
Caching & Image Compression – We set up caching and optimize media files for peak performance.
Core Web Vitals Optimization – We ensure your site meets Google’s performance benchmarks for a seamless user experience.
WordPress Compared to Other CMS Platforms
Not all CMS platforms handle SEO the same way. While WordPress is widely regarded as one of the most SEO-friendly platforms, how does it compare to other popular options?
WordPress vs. Shopify
Shopify is built for e-commerce, making it easy to manage products and transactions. However, it has limited control over SEO settings.
Shopify automatically generates multiple URLs for the same product, which can lead to duplicate content issues if not properly managed. It also restricts deep technical SEO changes, such as modifying URL structures or full control over indexing.
WordPress (with WooCommerce) allows for greater SEO customization, giving store owners full control over structured data, URL structuring, and on-page optimizations - making it the better choice for content-driven e-commerce sites.
WordPress vs. Wix
Wix has improved its SEO capabilities in recent years, allowing for metadata customization and structured data.
However, it still lacks full control over advanced SEO settings. Its URL structure is less flexible, and because Wix relies on client-side rendering, it can impact how search engines crawl and index pages.
WordPress offers superior scalability and deeper SEO control, including server-side rendering, better indexing control, and seamless integrations with SEO plugins like Rank Math and Yoast.
WordPress vs. Webflow
Webflow provides clean code and design flexibility while offering more SEO control than platforms like Wix or Squarespace.
However, Webflow lacks scalability for large content sites, has limited plugin support, and doesn’t offer as many SEO automation options.
WordPress excels in managing large-scale publishing, advanced SEO automation, and deep technical optimizations. And with modern page builders like Bricks, WordPress now rivals Webflow in design capabilities - without sacrificing SEO performance.
WordPress vs. Squarespace
Squarespace is easy to use and visually appealing, but it limits full SEO customization.
While it allows basic optimizations like metadata editing and sitemap customization, it lacks flexibility in URL structuring, advanced schema markup, and speed optimizations.
WordPress provides a more adaptable SEO framework, allowing businesses to fully customize their SEO strategy with advanced technical adjustments.
The Bottom Line?
Each CMS has its strengths and trade-offs, but for businesses that prioritize scalability, content flexibility, and advanced SEO control, WordPress remains one of the most powerful and adaptable CMS options available
With modern tools like BRIX, WordPress users no longer have to choose between design flexibility and SEO performance—they can have both.
However, unlocking its full SEO potential requires expert optimizations. That’s where we come in.
Why You Can Trust Get Stuff Digital for WordPress SEO
If SEO were just about adding keywords, anyone could do it. But real SEO success requires a structured approach, technical expertise, and a strategy that drives long-term results.
We go beyond
rankings
Our focus is on SEO strategies that drive real business growth.
We customize for WordPress
We fix platform-specific issues while optimizing the entire website for better performance.
We create sustainable traffic growth
Our optimizations provide lasting results, not just temporary boosts.
WordPress SEO is just one piece of the puzzle—we make sure your entire website is set up for long-term success. See how our full SEO services can help grow your business.
"Get Stuff Digital drove real growth for our business, improving search rankings and organic traffic. Their data-driven approach and deep expertise turned around our site when we were losing traffic fast. If you’re looking for an SEO partner that delivers measurable results, I highly recommend them."
Broadlume, a Cyncly company
We optimize your WordPress site so it loads fast and gets found by the right audience.
Faq
Frequently Asked
Clearly Answered
Is WordPress better for SEO than Wix?
Yes, WordPress is better for SEO because it gives you full control over important factors like site speed, URL structure, and metadata. Wix has some built-in SEO tools, but it limits customization. We make sure your WordPress site is properly set up to rank higher in search results.
Is WordPress better than Shopify for SEO?
WordPress gives you more control over SEO, while Shopify has built-in features that are easier to use but more limited. If you're using WordPress, proper SEO setup is key. We optimize technical settings, content, and speed to help your site rank higher and drive more traffic.
Is WordPress or Squarespace better for SEO?
WordPress is better because it lets you customize everything—URLs, structured data, indexing settings, and more. Squarespace has SEO tools but restricts advanced optimization. We fine-tune your WordPress site to take full advantage of its SEO potential.
Do I need an SEO plugin for WordPress?
Yes, but a plugin alone won’t improve your SEO. Tools like Yoast SEO or Rank Math help manage metadata and sitemaps, but they don’t fix indexing issues, site speed, or content optimization. We properly configure these tools and handle everything else needed for better rankings.
Is WordPress hosting good for SEO?
Not all hosting is equal. Slow servers, poor uptime, and security issues hurt rankings. Choosing fast, SEO-friendly hosting is important for page speed and site reliability. We recommend and set up the right hosting to help improve your site's SEO.
Does WordPress have built-in SEO?
WordPress is SEO-friendly but not SEO-ready. It lets you customize URLs, headings, and metadata, but it won’t optimize your site for you. We handle everything from site structure and content setup to technical SEO fixes to improve your rankings.
How do I improve my SEO on WordPress?
A well-optimized WordPress site needs more than just keywords. We improve SEO by:
- Fixing indexing and crawl issues so search engines find your pages
- Optimizing metadata, headings, and URLs for better rankings
- Adding structured data to help search engines understand your content
- Improving page speed by reducing unnecessary code and scripts
- Building an internal linking strategy to boost page authority
What is the best SEO plugin for WordPress?
Rank Math, Yoast SEO, and All in One SEO are the most popular plugins. But a plugin is just a tool—it needs expert setup and optimization to actually improve rankings.
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